Weekly Roundup: Dyscalculia & Dyslexia Success Stories

This Week’s Dyscalculia & Dyslexia Success Stories

Two success stories of persons affected by dyslexia have been trending in the news this week. The first article published in Quartz news outlet discusses the system behind the unconventional IKEA’s products titles. The founder of IKEA, Ingvar Kamprad, who is known to have suffered from dyscalculia, decided to name his products to avoid the challenging taping in of numeral product codes. This is how he invented a name system referencing specific semantic groups dependently on the range of the product to be titled. Bathroom articles for instance are named after Swedish lakes and bodies of water, whereas bed textiles refer to flowers and plants. Today IKEA is famous around the world for its unusual product names such as Grönkulla or Knutstorp, which positively contribute to the fame of the company.

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